Courses Available in the UK

All our courses are based on years of experience over hundreds of customer projects and collaboration with other professionals. Much of what is covered will not be found in a book, as books date rapidly. These are professional-level courses that will equip you to apply for a relevant job in this industry or to apply the knowledge gainfully to improve your own website and achieve its goals.

Professional SEO Skills Workshop [ Book Now ]

Overview

• This is a comprehensive 2-day workshop. There is some low-level technical content but the overall content is non-technical. No software programming is involved.

Who Should Do This Course?

• Search engine optimisers, website owners, business owners, online marketers, web designers and web developers.

What Will This Course Give Me?

• After completing the 2-day SEO training course, you will be qualified to optimise your own website or to find employment as an SEO.
• You will receive a Certificate of Attendance.

Prerequisites

• You should have minimal computer skills and have used a web browser.
• You must have basic knowledge of website construction and appreciation of how the Web works, or you have someone in your organisation who does. Some website jargon is introduced in these courses.

Optional

• You may bring a notebook computer equipped with the FireFox web browser and a WiFi wireless capability. Internet access is not always available.

Content

• What is SEO? – various definitions
• How does a search engine work – the secrets of their algorithms and how to decipher them
• How do typical users (potential customers) search?
• Types of site architecture – content management systems, flat files, dynamic pages and how each has its set of pros and cons for SEO.
• What causes a search engine not not see all of your site – problems introduced by the incorrect use of long URLs, session IDs, Flash, JavaScript, etc
• Outsourcing SEO – factors to consider when outsourcing a part of, or all of your SEO requirements.
• Gathering requirements
• Keyword research
• On-page SEO factors – what to change on the web pages, be it the code or the visible textual content. Which meta tags are worthless or wishful thinking. Copywriting best practices.
• Off-page SEO factors – how to obtain links the right way and how to recognise and avoid worthless links. Covers link exchanges, blogs, directories, press releases and other free and paid options.
• The facts and myths of Google PageRank, Alexa rank and others.
• Optimising images
• Avoiding bad practices – spamming, duplicate content, bad neighbourhoods
• Adopting good practices – fresh content, sticky pages, repeat visitors, RSS feeds.
• Major surgery – redesigning the website architecture, theme pyramids, accessibility, code validation
• Measuring progress – the hows and how-nots of ranking checkers, website analytics
• SEO for content management systems
• Tools – the good, the bad and the ugly
• Practical Exercise – critique some real sites, which can include your own site
• How to keep up-to-date – resources for SEO such as forums, conferences, events, books, blogs.
• Project - Optional for those who want certification as an SEO.